By Phyllis
                                  By Phyllis

Create Your E-Book

The Seven Secrets to EBook Publishing Success

Summary of power point from smashwords.com

  1. Write a great book - Your reader's time is more valuable than their wallet. Readers have unlimited choice for high-quality content, so authors must respect the reader's time by publishing the highest quality book possible: honor the editing and revision process.

 

  1. Write another great book - The best-selling authors at Smashwords offer deep backlists. Think of each book as a fish hook in the ocean. When each book cross references the other books with simple hyperlinks (both inside the book and within the retailer's merchandising systems), you create a net.

 

  1. Maximize distribution - Availability is the precursor to discoverability. If your book isn't serendipitously discoverable in multiple places via topical or themed search engine queries, or via keyword or categories searches at retailers, it might as well be invisible. Get your books distributed in as many online bookstores as possible. The more bookstores that carry your book, the more chances you have to connect with a reader. (Smashword’s Premium Catalog automatically distributes to major online retailers such as Apple, Barnes & Noble, Sony, Kobo, Borders (powered by Kobo), & Whitcoulls (New Zealand, powered by Kobo). Apple, Sony and Borders require an ISBN, which is supplied free for this catalog.)

 

  1. Give (some of) your books away for FREE - The highest grossing authors at Smashwords offer at least one full-length book for free. FREE is one of the most misunderstood and underutilized eBook marketing secrets. Free works best if you have a deep backlist, or if you write series.

 

  1. Trust your readers and partners - Some authors don't publish eBooks due to fear of piracy. Such a practice only encourages piracy. J.K. Rowling doesn't publish eBooks, yet within hours of each release of her Harry Potter series, her books were available online as pirated eBooks. Trust your readers to honor your copyright (and for those readers who won't, there's little you can do about it). Reduce piracy by making your book widely and conveniently available, and priced fairly.

 

  1. Have patience - It takes time to build your publishing business. Unlike traditionally published print books that hit store shelves and usually go out of print soon after, eBooks are immortal. Most best-selling Smashwords authors start off slow, and then build over time.

 

  1. Marketing starts yesterday - Implement a solid social media strategy. Participate in social networks, and more importantly, contribute to your social networks. When it comes time for you to launch your book, your social network friends will want to return the favor by opening unexpected doors of opportunity.



About Smashwords:  Smashwords is the leading ebook publishing and distribution platform for independent authors. The free service has helped over 13,000 authors publish and distribute over 30,000 ebooks.  Learn more at www.smashwords.com

This hand-out was compiled by Phyllis Dolislager (www.byphyllis.com) with approval by Mark Coker, CEO of Smashwords.com.  The information is drawn from an October 2, 2010 blog post at http://blog.smashwords.com